On Massive Mobilization (MM!!)

What is Massive Mobilization? Real social change requires Massive Mobilization, which, simply put, is the deployment of a massive amount of resources around single projects. By massive amounts of resources I refer to primarily to labour and intellectual capital.

A brief examination of critical points in history where meaningful social change has taken place will reveal that this social change was the result of the collective will of many people. This is what a revolution is! It is only if there is a collective will towards change that change will take place?

But isn’t there a collective will to solve global problems like poverty, climate, famine etc? You raise an interesting point… I would say that there is a certainly a will to resolve global problems of the sort that you mention and that will (or intention is a better word) is held by many people. What is missing is the collective part. What is missing is the mechanism to bring people together in a manner that will force the sorts of change that many people want, and that are necessary.

Why is financial capital not just as important? It is not that financial capital is unimportant, it is only that there is no shortage of financial capital, nor is there a shortage of those with financial capital that are in search of worthy projects. Once the underlying organizational and mobilization mechanisms are in place the financial capital will follow. Those with the money are shrewd and wise. This is why they have the money! Once they see that there capital will be directly responsible for making the world a better place, they will support the projects.

So what is missing? If you spend as much time online as I do, it will be clear to you that there are many different organizations with good intentions. There are organizations that are focused on particular issues, say youth or poverty. There are those that are more regionally focused; say on Africa or South Asia. There are those that are very small, those that are somewhat larger and so on. There is no shortage of people making an effort to make change.

What is missing is the fact that all of this positive energy is not being effectively deployed. There is a strength in numbers and it just does not make sense for there to be hundreds of small organizations working on alleviating poverty in Africa, for example. Of course, each of those organizations that is working on alleviating poverty is making a positive contribution, but if all of these groups worked together on certain projects, the results would be much more dramatic.

Would the effects of collaboration simply be increases in efficiency? A central part of the message that I want to communicate is that the process of large scale collaboration is more than just about improving process efficiency. Of course, processes would be improved as certain redundancies would be removed. Personnel and volunteer management, for example, could be centralized.

More importantly, large scale collaboration changes the community within which people participate. It extends the community and makes peoples’ activities part of a much larger enterprise. Wouldn’t you prefer to be working for a team of 10,000 people that are focused on solving poverty issues in Africa? Wouldn’t your confidence that meaningful change can actually take place be increased?

What cannot be forgotten is the human element in the social change process. People involve themselves in projects and their community for a number of reasons, and an important one is to be a part of a community that has a purpose. This is what provides them with purpose. Hence creating a community that has real purpose and a sense of collective momentum will improve the lives of those that are participating in it and this, in turn, will serve to generate further momentum.

This is what will make the sorts of change that we dream about a possibility!

So what has to happen to make this vision a reality? It is advances in technology, and the internet specifically, that will make this possible.

How and why this is so is not something that I can explain in detail in a paragraph or two, but is the purpose of this blog (and the wiki that I just started at http:///technologyandsocialchange.wetpaint.com).

I can give you a glimpse of what needs to happen and what will happen as the technology infrastructure evolves and user patterns evolve over time. In the previous entries I have introduced the notion of space and suggested that we need to think deeply about the nature of space and they way that it is changing in the modern world.

My contention is that as the nature of space evolves, it will be possible to extend the dynamics of small group interaction to a larger scale. Small group interaction is typically conducted face to face and in real time. This is what takes place in meetings etc. What technology makes possible is to extend some of the patterns that are at play in these sorts of interactions across physical boundaries.

I will say no more on this topic at the moment, but will treat it in great depth in due course.

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2 thoughts on “On Massive Mobilization (MM!!)

  1. I love the messages your are putting out there dealing with humanitarian efforts to help make a positive impact on the world. After reading some of your blog entries, I wanted to share with you about an organization I think you might find interesting called HUB (Humanity Unites Brilliance). There is honestly a way to make a difference in the world and if we all work together we can make a huge difference. If you would like to learn more about the company you can visit their website at http://challenge.hubhub.org/index.php Well have a great day and if you would like to ask me any questions specifically about the organization you can call me at (303) 960-1107 or email me at jfremont@shawmiller.com Take care, Jeremy Fremont.

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