On Massive Social Change (MSC!!)

I posted the following on the Technology and Social Change wiki that I am developing at:


So what is this wiki all about? This wiki is for those that believe that the internet can be used for socially beneficial purposes!

What makes this particular wiki unique?
Simply that it has a very specific focus – to aggregate information and ideas that lie at the intersection technological innovation and Massive Social Change (MSC!!)?

What is Massive Social Change
(MSC!!)? Good question! The idea that technology, and most specifically the internet, contributes to social change is not news. Obviously it is transforming our environment in immeasurable ways. What is not being discussed is the role that the internet can play in creating the sort of change that can positively transform the world on a massive scale – the sort of social change that is revolutionary in nature.

That sounds grand, but why bother with Massive Social Change? Well, are you concerned about issues like climate change, poverty, famine, war etc? If those sorts of Global Problems are to be resolved, they will require Massive Social Change.

Do you seriously believe that those sorts of problems can be resolved? Yes I do. I do not believe that it is intrinsic to our nature that we must kill each other, destroy our environment and so on.

If it is not intrinsic to our nature, then why is conflict and misery the story of human history? Things have been as they are due to the fact that the human race has evolved in a very specific way – with specific groups evolving in isolation from each other.

What does the particular pattern of the evolution of human history have to do with the current state of affairs in the world?
It is simply a fact that, for example, the hunter-gather tribes in Africa evolved separately from other hunter gather tribes in the Northern hemisphere. As a result of this, they evolved different value systems, customs etc. What is important to note is that the value systems and norms that they evolved were unique to their particular community. The point is that different communities evolved because people were spread out in different parts of the world and therefore had no contact with each other.

So even if it is true that different communities evolved because, historically, people were geographically dispersed across the globe, what does that have to do with the current problems in the world? It is my view that conflict, and the inability to develop solutions that account for all people, is due to perceived differences between communities, people etc. Perceived differences, in turn, are the result of the fact that communities have evolved independently and therefore have formed their own values, customs, religious paradigms and so on. It is this sort of heterogeneity that is an impediment to the formation of the sorts of consensus that are necessary for the resolution of global problems.

If, for example, we want to come together to address the issue of climate change, the underlying ethos must the our commonality not our differences. We must see each other as brothers.

A good example of this idea is played out in science fiction movies like Independence Day, where the threat of annihilation by an alien species causes the world to come together to ward off the enemy. What is interesting in this sort of narrative is there is a collective consciousness of our commonality in the face of something that clearly stands distinct from us. Furthermore, with the collective consciousness of our commonality we are able to do great things!

My contention (at least my hope) is that external threats are not necessary for us to have the sense of our commonality. What is necessary is that we recognize that the differences that we perceive are contingent realities that are the result of the evolution of the species and could have been different. For example, we can certainly imagine that the world consisted of only one small tribe in one location that expanded over time. We can reasonably assume that, if this were the case, we may only speak one language, have one religion etc. I fully recognize that this is an oversimplification, but the overall idea should be clear.

OK, so what does the internet have to do with solving the sorts of problems that you say are the result of the evolution of human history, but could have been otherwise? The answer has been hinted at in the conversation that we have been having. To the extent that the problems are the result of perceived differences, and perceived differences are the result of the formation of different communities, the answer lies in the formation of a singular Global Community.

The idea of a Global Village is not new, but it does not seem to be contributing to the solution. Many people would argue that globalization is part of the problem. It’s important to understand that the notion of a global village is still in its infancy. Keep in mind that the birth of the internet as we know it is less than two decades in the making!! What we need to do is to be able to think outside the box and envision how, as the technological infrastructure evolves, the changes that take place will fundamentally impact our lives. We must look further into the future to understand the sorts of things that are possible and then once we can envision the possibilities, we must work towards making them a reality.

So, give me an example of something that we should be thinking about that is not getting the attention that it deserves. Consider the utilization of social networks like Facebook. In most major North American cities and, in particular, in universities, the penetration rates are very high – ranging in some cases to the 75% range. Currently Facebook is used largely to keep in touch with friends, to organize social calendars, to exchange information about music interests and so on. In short, it is used to manage our social processes. The reason that Facebook has exploded in the way that it has is because it provides the best architecture and user experience for those that want to manage their social processes (there is more to be said about this and I have said more in The Concept of Facebook).

The important point is that what is important for the younger generation are their social processes, therefore the success of Facebook can, at least in part, be attributed to solving an important problem for those that are in high school and university. The point is that, for those, that are roughly 15 – 30 years old, there is nothing that a technology platform can do that is more important for them than to provide them with a means to meet people, keep in touch with friends, express themselves to friends etc.

Therefore, first and foremost, the success of social networks is that they solve the problem that people have regarding social contact.

The question that I believe needs to reflected on is: what happens when the user base of social networks gets older, they have families, have careers etc. and making more friends is not their first priority. What then?

Will social networks like Facebook evolve to account for the fact that peoples’ priorities in life change?

Will social networks evolve to provide applications that will assist people in making a contribution to their communities when contributing to their communities is more important than making more friends?

This is all very interesting, but it seems that we are digressing. We were talking about the creation of a Global Village for the purpose of resolving global problems. How does the internet contribute to this? In short, the internet changes three things; the Space between each other, the Patterns of Communication between each other, and the structure of Knowledge. It is in understanding these ideas and their interdependence that the solution will reveal itself.

It is not the place to go into this in detail, but if you are interested in more details, please visit my personal blog at suresfernando.wordpress.com. I will, however, give you a few thoughts on these ideas:

Space and Presence: We can think about Space intuitively. If we are both sitting in the same room, then we are both sitting in the same space. But what is it that makes it the same space? The fact that we are Present in relation to each other, where to be present in relation to each other means that there exists the possibility for us to be conscious of each other as a result of the sensory stimuli that we receive from each other. In short we can see and hear each other. In the olden days, in order to be present in relation to each other, we needed to be physically in the same space with each other. Nowadays, presence applications like Twitter make it possible to be present in relation to each other differently and therefore the nature of the space that exists between each other is changing.

The important point is that our presence in relation to each other is now not dependent upon physical proximity!

Communication: Communications technology is introducing a whole new range of possibilities for how we communicate with each other. Traditionally, the most common form of communication happened face to face, which is synchronous (exchange). Once could also send letters, which is an asynchronous exchange. In both cases, we were limited to communicating either to a single person or to a larger group that was confined to a space of restricted size (say a large hall). It is now possible, in theory, to communicate simultaneously with millions of people! It should be apparent that this has implications for the possibility of Massive Mobilization (MM!!).

The important point is that the scope for communication is now not limited by physical constraints.

Knowledge: The evolution of databasing technology, search engines, RSS, spiders etc. have had a huge impact on our capacity to interact with and form knowledge. What is important to note is that, historically, knowledge was something that was created either in isolation, or in small groups. For example, Mozart worked on his compositions alone. At best a team of a few scientists might have worked together on a project. It is now possible to create knowledge collectively like never before and what we must consider are the possibilities for community formation that arise from collective knowledge formation. In other words, we can now create projects that involve millions of people. Consider the implications that this has for bringing people together!!

The important point is that collective enterprise is not limited by physical (or geographic) or temporal constraints.

It is the constraints that I have identified (and that the internet mitigates) that have, over the course of the evolution of history, contributed to the development of community specific ideologies and therefore to the perception of difference.

Well, this is all very interesting and I wish you the best of luck in mobilizing people and resources around this project!!

Thanks very much!! Please circulate information about this project to anyone that you think might be interested.


One thought on “On Massive Social Change (MSC!!)

  1. Pingback: Losing Interest in Social Networks?!? « Technology And Social Change

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s